For decades, women have faced major roadblocks on their way to achieving financial independence. From “sticky floors” to “broken ladders” and imposter syndrome, the challenges are real and daunting. However, with the emergence of a new cultural narrative of female empowerment, the crypto ecosystem presents a unique opportunity for women to take charge of their financial future.
Recent reports show that more than half of women who invest in crypto are “HODLers” (Hold On for Dear Life), meaning they hold onto and don’t sell their digital assets, even amid extreme price changes. Meanwhile, only 38% of men are HODLers. Moreover, women research the market well and make informed decisions, according to a recent KuCoin survey. This is important because it confirms that women are not entering the crypto world through the back door. Rather, they are embracing the opportunities they find in the cryptocurrency market and have a clear idea about how to shape their financial future.
But there is more to investing in crypto than just making some short-term gains. Cryptocurrency can help women protect their finances in the long-term, break down barriers and secure financial independence. Moreover, women have a clear purpose and expectations when investing in crypto, which confirms that they are making more informed decisions and are not just investing out of fear of missing out (FOMO).
The crypto ecosystem is not a rarity reserved only for hyper-connected and extremely risk prone young people. Today, it offers greater consistency and stability than in the past and women are realizing that they can shape their financial futures in the long term. By doing their research and embracing these emerging investment opportunities, women can overcome many of the obstacles that have held them back in the past and take charge of their financial future.
Women have to start to see that the cryptocurrency ecosystem offers them an alternative route that they can use to challenge the “broken ladder,” and imposter syndrome mindset. By taking a forward-looking approach and setting their own agendas, women can leverage the crypto ecosystem to break down barriers, shape their financial future and achieve the financial independence they deserve. So, it’s high time that more women start exploring crypto investment opportunities and begin to feel more confident about taking charge of their financial future.
As the first Latin American woman to create a unicorn company, I am personally committed to closing the gender gap in finance. That’s why we launched Unicoin Women, a platform that provides the resources and support for women to help them attain their financial freedom. The time is right for women to start exploring new investment opportunities in crypto and to feel confident enough to take charge of their finances. So, join us on Unicoin Women and take the first step towards your financial independence.