When Facebook can be a ground for termination
Users who use social networks to criticize the company they work for, their bosses, or colleagues jeopardize their employment. Employees of Easy Jet, Marks & Spencer, and Virgin [...]
How to plan a marketing campaign on the social networks
Ignoring the social networks or not participating is not an option. On the contrary, social media is an effective means of managing customer relations, avoiding criticism and negative [...]
Content, the key to successful social network campaigns
The success of any social media initiative depends on a quality content plan that allows effective interaction with users.
YouTube: the best-kept secret in social media marketing
Old Spice, Ford, and Blendtec have developed successful campaigns designed exclusively for broadcast on YouTube. The video portal is an efficient tool for cultivating the loyalty of consumers, [...]
The eternal ghost of the dotcom bubble
The catastrophe on the web that has been forecast by some analysts since the dotcom crash at the beginning of 2000 does not seem to be near.