Are social networks a new secret weapon for businesses?
In the era of social communication, corporations have made their way. How to use social networks in B2B relations?
New challenges for Facebook after IPO
The social network will have to meet enormous expectations of its investors.
Marketing challenges in the era of users
Until recently, the most popular corporate ways of communicating with customers allowed very limited interaction. TV, radio and print media provided a narrow platform for public participation [...]
Yahoo! Scandal reveals deep internal crisis
The company had to replace its chief executives four times in the past three years, and it cannot improve its financial performance.
Online games are no longer a kids’ thing
The gaming industry is growing rapidly along with the social networks development and the increasing penetration of smartphones.
Crowdfunding: a social solution to finance entrepreneurs
Collective cooperation online opens up to help those seeking funding to carry out new projects.
The 10 Commandments of a Happy Worker in the Digital Era
Just as the world turns and is in constant movement, so does the labor sector move, constantly changing thanks to new digital tools. Trends are pointing towards telecommuting: doors are opened [...]